創(chuàng)建源標(biāo)簽
源標(biāo)簽是一個(gè) URL 參數(shù)，您可以將該參數(shù)添加到任意品牌旗艦店頁(yè)面 URL，從而將該頁(yè)面用作推廣跟營(yíng)銷活動(dòng)的著陸頁(yè)。
當(dāng)買家通過(guò)包括標(biāo)簽的 URL 訪問(wèn)您的品牌旗艦店時(shí)，我們會(huì)自動(dòng)測(cè)試 URL 中的標(biāo)簽，并將訪問(wèn)和所有生成的指標(biāo)歸因到該標(biāo)簽。然后，我們會(huì)在品牌旗艦店洞察信息中根據(jù)標(biāo)簽名稱對(duì)這種信息進(jìn)行分類，以便您更加細(xì)膩地知道不同源的指標(biāo)。
您可以自動(dòng)創(chuàng)建標(biāo)簽，也可以使用品牌旗艦店洞察信息中提供的建議標(biāo)簽創(chuàng)建軟件來(lái)創(chuàng)建標(biāo)簽。
要使用我們的標(biāo)簽創(chuàng)建軟件建立標(biāo)簽，請(qǐng)執(zhí)行下面操作：
轉(zhuǎn)至品牌旗艦店。
點(diǎn)擊要標(biāo)記的品類旗艦店對(duì)應(yīng)的查看洞察信息。
點(diǎn)擊控制面板右上角的創(chuàng)建源標(biāo)簽。
從下拉列表中選取目標(biāo)品牌旗艦店頁(yè)面。
輸入您的標(biāo)簽名稱。
復(fù)制具有所添加的標(biāo)簽的頁(yè)面鏈接。
使用您在相關(guān)廣告或營(yíng)銷廣告活動(dòng)中構(gòu)建的鏈接。
要手動(dòng)創(chuàng)建標(biāo)簽，請(qǐng)執(zhí)行下面操作：
復(fù)制您想要使用的品類旗艦店 URL，然后將其粘貼至您可以編輯的位置?？梢詫?dǎo)航到品牌旗艦店的 URL 不止一種，但唯有以下 URL 支持添加標(biāo)簽：
注意：如果您復(fù)制的品類旗艦店 URL 包含“?”，請(qǐng)刪除“?”之后的任何內(nèi)容。
自定義 URL，例如，
以開頭的 URL
以開頭的 URL
定義要添加的標(biāo)簽的名稱：
標(biāo)簽名稱只能包括數(shù)字、字母、連數(shù)組、空格和下劃線。請(qǐng)勿使用任何其它特殊字符。
標(biāo)簽名稱長(zhǎng)度上限為 20 個(gè)字符。
創(chuàng)建標(biāo)簽channel=tag-name。例如：如果標(biāo)簽名稱為SummerDresses，標(biāo)簽將為?channel=SummerDresses。
注意：參數(shù)只能使用大寫的“channel”，不支持使用大寫方式有源標(biāo)簽，例如“Channel”。
將標(biāo)簽添加至品牌旗艦店 URL 的末尾，不得包含任何空格。
如果您將品牌旗艦店用作通過(guò)第三方源創(chuàng)建的廣告活動(dòng)的著陸頁(yè)有源標(biāo)簽，請(qǐng)盡量按照你們要求的格式輸入標(biāo)簽。例如，他們可能會(huì)要求您僅輸入標(biāo)簽的一部分。檢查它們生成的 URL，以保證它與品類旗艦店洞察信息提供的帶標(biāo)簽 URL 匹配。這有助于確保您的 URL 被恰當(dāng)標(biāo)記，以免您錯(cuò)過(guò)相關(guān)數(shù)據(jù)。 您可以建立的標(biāo)簽無(wú)次數(shù)限制，而且標(biāo)簽不會(huì)過(guò)期。不過(guò)，當(dāng)標(biāo)簽源在品牌旗艦店洞察信息中按單個(gè)標(biāo)簽顯示時(shí)，存在一定的限制： 只有所查看的時(shí)間范圍內(nèi)的前 100 個(gè)標(biāo)簽會(huì)在洞察信息中按訪問(wèn)者細(xì)分。 只有所查看的時(shí)間范圍內(nèi)滿足最低訪問(wèn)者數(shù)量的標(biāo)簽會(huì)在洞察信息中細(xì)分。 如果收集的數(shù)據(jù)所在標(biāo)簽不符合上述條件，則標(biāo)簽會(huì)被匯總至“其他標(biāo)簽”部分。 品牌推廣活動(dòng)不支持標(biāo)簽。
亞馬遜官方原文詳情：
Create a source tag
A source tag is a URL parameter that you can add to any Store page URL when you are using it as the landing page for your advertising and marketing activities.
When a customer visits your Store using a URL that contains the tag, we automatically detect that the tag is in the URL, and we attribute the visit and any resulting metrics to that tag. We then categorize this information for you by tag name in Stores insights, giving you greater granularity of metrics by source.
You can create a tag manually or using the recommended tag creation tool available in Stores Insights.
To create a tag using our tag creation tool:
Go toStores.
ClickView Insightsof the Store that you want to tag.
ClickCreate source tagavailable on the top right of the dashboard.
Select the destination Store page from the drop-down.
Enter your tag name.
Copy the page link with your added tag.
Use the link you created with the relevant ad or marketing campaign.
To create a tag manually:
Copy the Store URL that you would like to use, and paste it into a location where you can edit it. A Store can be navigated using more than one type of URL, but only the following URLs are supported with tags:
Note:If the Store URL that you copied has an existing “?”, delete anything after the “?”.
A vanity URL, e.g.,
A URL that starts with
A URL that starts with
Define the name of the tag that you’d like to add:
Use only numbers, letters, dashes, spaces, and underscores in your tag name. Do not use any other special characters.
Limit the tag name length to 20 characters.
Create the tagchannel=tag-name. Example: if the tag name isSummerDresses, the tag will be?channel=SummerDresses.
Note:Use only the lower case “channel” for the parameter. Upper case, e.g., "Channel", is not supported.
Add the tag to the end of the Store URL, without any spaces.
If you’re using your Store as the landing page for a campaign that you’re creating with a third-party source, be sure to enter the tag in the format they request. For example, they might ask you to enter only part of the tag. Check the URL that they generate to make sure it matches the tagged URL provided by Stores insights. This helps to ensure that your URL is correctly tagged so you won’t miss out on the associated data. There is no limit to how many tags you can create, and tags do not expire. However, there is a limit as to when tagged sources are shown by individual tag in Stores insights: Only the top 100 tags by visitors for the time range viewed will be broken down in insights. Only tags that meet a minimal number of visits in the time range viewed will be broken down in insights. Data collected from tags that do not meet the above criteria will be aggregated under “Other tags.” Tags are not supported with Sponsored Brands campaigns.
